Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) can be the difference between a successful website and one that’s falling behind its competition. It’s a hugely underestimated ‘website superpower’ that can help you achieve your marketing goals without relying on expensive digital advertising.
Put simply; our SEO services help people find your website. We rely on best-practice techniques and tools, as well as years of experience. No shortcuts or short-term thinking. No ‘black hat’ techniques like link buying. Just smart work that pays off to help you rank increasingly higher over time, generating visitors who are ready to buy or enquire.
Benefits of our SEO services
Case studies
Visit our portfolio for some examples of our website building processes in action.
Please feel free to get in touch if you would like to discuss any of our projects or processes in more detail.
Our tried and tested process
We deliver much more than code. Our website development process ensures we completely understand your requirements and your expectations of us. We keep you involved and informed every step of the way until your development work is fully tested and ready for release. And we’ll be there to support you as a long-term partner in whatever way you need.
A chance to find out more about you and your customers. And for you to get to know us a bit. We’ll cover everything from requirements to release dates.
A detailed plan for delivering the development work you need. This sets out expectations in terms of what we will provide and when – and what we’ll need from you.
We plan the development work into two-week sprints. We share this with you so we’re always on the same page before a line of code is written, and throughout the project.
Turning ideas into reality, we build your new features, new website or new content management system. We can help you develop your design and content too.
Once we receive your sign-off, we prepare your website for going live to the world. It’s often the most anticipated part of the process – but it’s just the beginning.
We provide on-going website maintenance and feature updates, along with Managed Search Engine Optimisation. All designed to help you generate visitors.
Maintenance and support packages
We offer the following maintenance and support packages:
Maintenance
Website Continuity
Essential security and performance updates for websites powered by Content Management Systems like WordPress. A monthly service that protects you and your customers – a small price to pay for peace of mind and optimum website performance.
Maintenance & Support
Website Continuity & Content
We handle edits to the existing content on your website, including imagery. Our experienced content editors will dedicate up to 5 hours per month per website. This package includes everything offered in Website Continuity.
Maintenance & Support
Full Website
Management
We handle any change required to your website, including the creation of new pages, unlimited edits to existing content, imagery, new functionality, and blog posts. You get an unlimited number of hours each month.
How do we optimise websites?
Search engines like Google want to provide their users with the best possible experience. They want them to find websites that are well-built, load fast on any device and contain quality content that answers the searcher’s question.
We don’t want to give away all of our secret formulae, so here are just some examples of how we can help you improve your website’s SEO
We focus on your audience
We build a picture of your target audience to develop an understanding of who they are and what they search for, and what content would help them find you.
Technical fixes
We run a detailed technical audit on your website and recommend fixes. We can reveal issues that could harm your search engine rankings like issues with speed, usability, or mobile-friendliness.
Competitive analysis
Who ranks on the first page of search engines like Google for the terms most relevant for your business? We perform a detailed analysis of competing websites.
Content quality
Each piece of content should have a reason for being there – a user story. We help you create important ‘cornerstone content’ as part of a long-term content plan. We optimise your existing content so it’s more relevant to your visitors.
Links
Google uses links to measure the authority of website content. We optimise your website’s hierarchy and backlinks. Lots of relevant sites linking to you and sending interested people your way is a good thing for you and a positive signal for Google and other search engines.
Usability
The next big thing to hit the SEO world is the increasing influence of the user experience on how search engines rank websites. Happy users means higher rankings.
Local Marketing
For businesses where physical location is important, we spend time optimising your profiles on map tools, local directories, and through services like Google My Business.
What do customers say
about our websites?
We came across Steven through his owning some Scotcoin. When I found he was a webmaster, and saw his work, I wanted the new website for The Scotcoin Project CIC to be done by him. He did a rigorous discovery process, and helped us to make the right decisions to produce exactly what we wanted. The look, tone and feel turned out precisely as required. His attention to detail and willingness to go the extra mile as the finale approached was both refreshing and pleasing. A job well done and much appreciated.
Temple Melville
“Steven and his team have really helped us to achieve our goals. As an award winning family business centre, we needed a website to optimise our position and offer more functionality to the family business community. Steven and his team added value to the proposition and we are delighted with the outcome that has really reinforced our global position as experts in what we do. We have also worked with the team on two other platforms, both of which have exceeded our expectations which are down to their understanding of what they can do and turning our ideas into reality.”
Paul Andrews
Steven and team have been brilliant at getting our website migrated, redesigned, and up and running, as well as offering advice on various topics including networking, servers, and general IT management. I look forward to dealing with such a friendly and local business for a long time. Highly recommended!
Lisa Phin
Why Choose Us?
We listen and deliver just what you need
We take the time to listen to exactly what you need, and then we deliver it. No sales pressure for services or technology that won’t actually benefit you. No compulsory add-ons. No unnecessary features bundled in. We give you what you need to ensure you are covered. We make Disaster Recovery simple.
We help you stay focused on your business
Why pay over the odds for a Disaster Recover service that lets you down? Our cost-effective, high-value backup and recovery service will be there when you need it most. So you can continue with business as usual.
We take responsibility
We know that trust is difficult to gain, but easy to lose. You trust us to look after your data and ability to recover rapidly in the event of a problem, and we take that responsibility seriously. We never point the finger or pass the buck when facing a challenge. Instead, we deliver customer satisfaction by being available, proactive, and responsive.
We’re your single point of contact
Avoid the communication problems that arise from using multiple suppliers to manage your IT, backup recovery, communications, Microsoft 365 services, and website. We’re your single point of contact. One supplier. One place to call. Responsive, responsible, supportive, and always available.
We take a personal approach
You need a supplier that truly understands your requirements, your goals, and your business. We aim to become a trusted business partner and develop a long-term relationship to help you succeed. Our goal is to deliver a personalised service that focuses on meeting your needs.
We have credentials and experience
Behind each of our services is an experienced IT technician who has delivered time after time, becoming an expert in their field. Our experience spans decades, but our skills are up-to-date. Plus, we’re fully accredited and official partners with Datto, Microsoft, PlusNet, and MessageStream (Giacom).
